Information and Content Website Development

An information website is built around its content: guides, articles, reference pages, a knowledge base or a directory that people come back to. We develop content websites that keep hundreds or thousands of pages organised, fast and easy to update.

Typical projects include blogs, help centres and knowledge bases, resource hubs for associations and charities, online guides and directories, and content sections for companies that publish regularly.

What sets these sites apart is the volume and structure of the content. Pages must be easy to find, link to each other sensibly and stay accurate as they change, so we plan the structure before design starts.

We work on projects of different sizes, from a blog for a small business to a large content site with several authors. The cost depends on the number of page templates, features such as search, filters and user accounts, and any content moved over from an existing site.

How We Plan a Content Website

Wireframe of a page header with a headline, a button and an image

The structure depends on the subject and on what you want readers to do: read a guide, find an answer, search a library of documents or sign up. We map the content types, categories and tags first, then choose the platform and the plugins or modules the project needs.

Where standard extensions are not enough, our developers build custom features, for example a document library with filters, a member area or an integration with your CRM. The design gives the site a recognisable look and makes long pages comfortable to read.

Visual design

Readers recognise an established publication by its colours, logo, layout and type. For a content site, our designers can offer:

Logo design

Colours
and fonts

Image editing
and illustrations

Time spent on structure and readability at the start saves effort later, because every new page uses the same templates.

Readers notice clear typography, quick loading and pages that are easy to scan. We think these details through at the planning stage, before anything is built.

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SEO and Readers After Launch

Launching the site is the first step. Readers come back when there is a reason to: regular updates, a useful search and pages that load quickly. Search traffic depends on content written for real questions and on a sound technical base; our article on building a website with SEO in mind covers the basics.

After launch, we can help with SEO and content plans, and add features that keep readers engaged, such as comments, a newsletter sign-up or user accounts. Our page on SEO for blogs and content sites explains how the search side works.

A comfortable content management system lets your editors publish quickly. If your team is new to this, we choose a platform with a simple admin panel and show them how to add text and images and prepare them for search.

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How to Get an Estimate for Your Content Website

Illustration of a website shown on a desktop, a laptop, a tablet and a phone

Fill in the form below with a short description of the project. We will get in touch to ask about the content, the features you need and your deadline, then explain the options and what affects the price.

Our team covers business analysis, design, development, SEO and project management, so the whole project can stay with one agency. After launch, we can look after the site; support is paid separately.

If you are planning a news site or an online magazine with a daily publishing schedule, see our page on news website development. Guide prices for common types of website are on the website development page.

Every site we build is responsive, so articles are easy to read on phones, tablets, laptops and desktops.

Need a platform for guides, articles or a knowledge base?

Tell us about your content and we will suggest how to structure it.

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