Facebook Ads Management
Our Facebook ads management covers both Facebook and Instagram: strategy, the ads themselves, tracking and regular optimisation. Every report shows how many leads or sales the ads brought and what each one cost.
If you already run ads on Facebook or Instagram, start with a free express audit. New to them? We will look at your market and tell you whether these ads are worth testing.
Our Facebook and Instagram Ads Services
Facebook ads
Ads in the Facebook feed, Stories, Marketplace and Messenger. Facebook suits local services and products people think about for a while before buying.
Instagram ads
Reels, Stories and Feed ads for visual products and quick decisions. Instagram advertising works best with short videos and strong images, which our designers make for each campaign.
Lead generation campaigns
Meta lead forms collect contact details without people leaving Facebook or Instagram. A landing page on your site gives them more to read before they get in touch. We suggest which suits your offer and add follow-up ads for people who showed interest but did not enquire.
Online shop campaigns (Advantage+ sales)
Campaigns that use your product catalogue and Meta’s automated optimisation to show each person the products they are most likely to buy. They work best with enough sales data and good product images.
Retargeting and lookalike audiences
Ads for people who have visited your site or engaged with your pages, plus lookalike audiences: new people who resemble your best customers.
Ad creatives and testing
Images, videos, carousels and UGC-style ads, which look like content filmed by real customers. Our designers make them and replace the ones that stop working, based on what the tests show.
Account audit, Meta Pixel and Conversions API
An audit of your existing ad account, plus setup of the Meta Pixel, the Conversions API and the events that record enquiries and sales.
How Our Facebook Ads Management Works
Free express audit or assessment
A review of your current campaigns, audiences, ads and tracking, or of your market if you are new. You get a short summary of what to change or test first.
Audience and creative research
We look for the audiences most likely to buy, and for the messages and formats that suit them.
Campaign build and tracking
Campaigns, the Pixel and events are set up, with Advantage+ or a manual structure depending on how much data you have.
Ongoing optimisation
New ads are tested, budgets moved and audiences refined; anything that underperforms is switched off.
Reports
Each report shows leads or sales, what each one cost and the return on ad spend (how much revenue every pound of ads brought in), plus what changes next.
What Decides Whether Meta Ads Bring Customers
On Meta, results depend on three inputs:
Our blog explains how targeted advertising works in plain terms. For your campaigns, we choose between two set-ups:
- Advantage+ campaigns: when you have enough conversion data and want Meta’s automation to find buyers.
- Manual set-ups: when you need more control or want to test specific audiences and messages.
How Much Does Facebook and Instagram Advertising Cost?
Trial
For testing one offer or audience before you commit a larger budget
One campaign, setup and a monthly report
Starter
For small businesses starting to advertise regularly on Facebook and Instagram
Basic setup, a simple campaign structure, ongoing optimisation and monthly reporting
Growth
For a steady flow of leads
Full campaign management, weekly optimisation, retargeting and regular reporting
Advanced
For larger budgets or several products and audiences
An advanced campaign structure, creative testing across several campaigns, a plan for increasing budgets, weekly optimisation, retargeting and regular reporting
* If you do not have a Meta business account yet, or your Facebook page and Instagram profile are not connected to it, the first setup is a one-off £300. Setting everything up on Meta’s side takes 3-4 days.
Contracts run for three months and renew quarterly. You can cancel without penalty with 30 days’ notice. The ad account is yours, and you keep full access to it at all times.
Not sure which package fits? A free express audit, or a free assessment if you are new to Facebook and Instagram ads, will show it.
Why Businesses Choose VOLL Digital Agency
Choosing who will run your Facebook and Instagram ads usually comes down to two questions: who makes the ads, and who makes sure the tracking works.
- Since 2008, 380+ projects. We build websites and run digital marketing, so your ads are planned together with the pages they lead to.
- Creatives from our own designers, changed based on what the tests show.
- One team. Strategy, design, development, PPC and analytics in one place, so you do not need a separate paid social agency, web designer and analyst. If you also want regular posts and community management, see our social media marketing service.
- Oxfordshire and London. We work with businesses across the UK.
Why contracts start with three months. Month one covers the audit, setup, tracking and first creative tests. In months two and three, optimisation starts to produce steady results; before that, results change too much from week to week to judge.
Clients & Partners
Frequently Asked Questions
How soon do Facebook ads bring results?
Early signals usually come within 2-4 weeks. A stable cost per lead or sale typically takes 6-10 weeks, once ads and audiences have been tested and refined.
Do we need new ads every month?
In most cases, yes. People who see the same ad again and again stop reacting to it, and results drop; this is called creative fatigue. We keep testing new images, videos and messages so results stay steady.
Facebook ads or Google Ads: which suits us?
Google Ads reach people who are already searching for your service, so they often bring enquiries faster when that demand exists. Facebook and Instagram ads reach people who are not searching yet, which suits new products, visual offers and building interest. If very few of your buyers use Facebook or Instagram, we will say so and suggest Google Ads or SEO. Many businesses use both; our PPC management services page explains how we run Google Ads.
Do Facebook ads work for B2B or high-value services?
Yes, with a longer approach. B2B buyers rarely get in touch after the first ad, so we use useful content, retargeting and follow-up ads that keep you in front of them until they are ready to talk.
Can you take over our existing ad account?
Yes. If another Facebook ads agency or your own team has run it so far, we usually improve what is already there: audiences, ads and tracking. We rebuild campaigns only when the structure or tracking is broken, and we show you why first.
Can Meta ads work for healthcare, beauty or wellness businesses?
Yes, with care. Meta restricts how health-related products and services can be advertised and targeted, so ads and landing pages are planned within those rules from the start.
