What a Hotel Website Should Include
Every property has something that sets it apart: a quiet countryside setting, a central location near the station, a historic building, a spa or a restaurant. The website should lead with it, because that is what guests remember when they compare options.
Core pages and features:
Photo galleries of rooms, public areas and the surroundings.
Guests choose a room by what they see, so professional photos are worth the investment.
Room pages with rates, what is included and extra services.
Each room type gets its own page with photos, size, beds and facilities.
A hotel booking engine for direct bookings.
Guests choose dates and a room and pay online. We connect the booking engine you use, or help you choose one that works with your channel manager.
A map, directions and parking details.
Show how close you are to the station, the town centre, the coast or the walking routes your guests come for.
Guest reviews.
Real reviews help visitors decide, and they can be shown from the review platforms you already use.
Optional features that are often worth adding:
A virtual tour of rooms and facilities.
Useful when your restaurant, spa or grounds are part of the reason to stay.
Local guides: things to do, events and day trips.
These pages answer what people search for when they plan a trip and bring extra visitors from search.
Your story, your team and what makes the property special.
Tell us about your property
and how guests book today
We will reply with questions and the options that suit your hotel
From First Sketch to Direct Bookings
The design starts from your property: its style, its guests and the photos you have. We plan the structure, agree wireframes and a clickable prototype in Figma with you, then design and build a site that is easy to use on any screen. Our designers can also create a logo and other brand graphics if you need them. For guide prices by type of site, see our web development services.
When you take bookings on your own site, the guest’s details and the relationship stay with you. If your booking engine is connected to Google, your rates can also appear in Google’s free booking links when people search for hotels, with no charge for the clicks.
After launch, we can help more guests find you: SEO for room and location searches, and Google Ads campaigns for your key dates and markets. Support after launch is available and paid separately.
Want more guests to book with you directly?
Tell us about your hotel and we will suggest where to start.
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