VOLL Digital Agency / Website Banner Design

Website Banner Design

The banner at the top of a page is the first thing most visitors see. Our website banner design work gives you a hero section that says what you offer in a few words, fits your brand, looks right on phones and desktops and loads quickly.

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What a Website Banner Needs to Do

A website banner, often called a hero banner or header image, is the large graphic at the top of a page, usually with a short headline and a button. Smaller banners can also sit further down a page to announce an offer, with a link to the page that tells the rest of the story.

A good banner has two jobs:

Make a clear first impression

Within a few seconds, visitors should understand who you are and whether they are in the right place. A banner that matches your brand and shows your product, team or premises does this better than a generic photo.
Point people to the next step

A short message and one clear button lead visitors to the page that matters most: a product, a seasonal offer, a booking form or a quote request.

Static, Animated or Video: Which Banner Suits Your Website?

There are three main formats, and each has its place:

1

Static

A single image with text, saved as an optimised JPEG, PNG or WebP file. It is the most common choice: quick to load, easy to read and simple to update.
2

Animated

Gentle movement made with CSS or HTML5 animation, or a short GIF. Animation draws the eye to an offer, but it should stay calm and never hide the message. GIFs carry no sound and are often heavy files, so we use them sparingly.
3

Video

A short, muted background video that shows a space or a product in motion. It is the heaviest option, so it needs careful compression and a still image for slower connections and small screens.

Whatever the format, keep the message short: one headline, one supporting line and one button. If you have several offers, a slider can show them in turn; put the most important one first, because not every visitor waits for the next slide.

There is no single standard website banner size. A full-width hero is usually designed for large desktop screens and given a separate crop for mobile, so the headline and the key part of the image stay visible on every screen.

Why a Bespoke Banner Works Better Than a Stock Image

Online design tools and stock libraries make it easy to put a picture at the top of a page. The catch is that the same photos appear on thousands of other websites, and they rarely show what makes your business different.

Bespoke web banner design starts from your brand, your audience and the page the banner sits on. We also write descriptive alt text for each image, so it works for screen readers and search engines.

A banner made for you costs more than a stock picture, and it earns its place in two ways:

it shows your real products, people or premises, so visitors get useful information from the first screen;
it is prepared for speed: on many pages the banner is the largest element on the first screen, so it often decides the Largest Contentful Paint time, which Google suggests keeping to 2.5 seconds or less.

How We Design Website Banners

VOLL Digital Agency has been designing and building websites since 2008. Banner design is part of our website design services: our designers work alongside developers and marketers, so each banner is planned with the page layout, loading speed and the campaign behind it in mind.

We start with a short brief: what the banner should say, who it is for and where it will appear. You see the design, give feedback, and receive the final files in the sizes your website needs, prepared for desktop and mobile. If you prefer, we add the banner to your site for you.

We also design ad banners and creatives for display, social and remarketing campaigns. When your ads and your website banners share the same look, people recognise your business when they see it again.

Tell us about the banner you need