VOLL Digital Agency / Instagram Advertising

Instagram Ads Agency

Instagram is where many people discover products, follow brands and ask questions before they buy. As an Instagram ads agency, we plan and run paid campaigns that put your offer in front of the right people in their Feed, Stories and Reels. The cost of advertising on Instagram depends on your audience, your goal and the competition for it, and you set the budget.

Which Businesses Gain Most from Instagram Advertising?

Instagram advertising helps people get to know your brand and brings in new customers. Ads are created in Meta Ads Manager and can be shown to people by location, age, interests and behaviour, or to people similar to your existing customers.

It suits products and services that people choose quickly or by how they look, such as the sectors shown here.

Ads also work well for events, openings and sales, and the comments and messages they bring give you direct feedback from customers.

Restaurants

Food delivery

Accessories

Cosmetics

Courses

Travel

Clothing

Car services

Gyms

What Goes into an Instagram Ad Campaign?

Promoting a post from a business account rarely brings steady results on its own. A campaign that turns viewers into customers includes:

01

Studying your product and market
02

Reviewing competitors’ accounts and ads
03

Defining your ideal customer
04

Agreeing goals and how results are measured
05

A content plan for the ads
06

Your brand’s tone of voice
07

Ad copy for each format
08

Images and video in one consistent style
09

Campaign setup, monitoring and optimisation

Instagram is a visual platform, and the look of an ad decides whether people stop scrolling. Your campaign can include preparing photos and graphics that show the product at its best.

Looking at competitors helps your ads stand apart. Our designers can suggest a colour palette, photo style and fonts that make your brand easy to recognise.

Instagram ads run through Meta, together with Facebook. To advertise on both, see our Facebook ads management. If you also need someone to run your profile day to day, we offer social media management.

Instagram Ad Formats

Image and carousel ads. A post with one image, or a carousel of several images or videos that people swipe through, with text and a button. The button can take people to your website, an app or a direct message.

This format works well for online shops, clothing, electronics and food delivery.

Mock-up of an Instagram feed ad with an image and a call-to-action button

Mock-up of a full-screen Instagram Stories ad

Stories and Reels ads. Full-screen vertical photos or videos that appear between the Stories and Reels people watch.

The ad fills the whole screen of the phone, so for a few seconds it has the viewer’s full attention.

Lead ads. The ad opens a short form inside Instagram, so people can send their details without leaving the app.

You receive enquiries with contact details, and they can be sent straight to your CRM.

Mock-up of an Instagram lead ad with a contact form

Why Work with VOLL on Instagram Ads Management?

We run each campaign from start to finish: strategy, ad copy and creative, setup, and changes as the results come in. Before work starts, we agree with you what is included and what it costs.

Goals are set at the start and measured in enquiries, sales or cost per lead, and our reports show how the campaign is doing against them.

We follow Meta’s advertising policies and use only Meta’s own tools, with no bought followers or engagement.

Ad spend is separate from our fee and paid directly to Meta, and you keep full ownership of the ad account.

Illustration of a social media specialist at a desk with social network icons

How Much Does It Cost to Advertise on Instagram?

The cost has two parts: the ad budget you pay to Meta and our fee for managing the campaign. We recommend an ad budget of at least £500 a month. Our smallest package covers one campaign with setup and a monthly report, from £200 a month.

Contracts run for three months and renew quarterly, and you can cancel without penalty with 30 days’ notice. If you do not have a Meta business account yet, or your Instagram profile is not connected to it, we set this up for a one-off fee of £300.

Tracking results and making changes

Illustration of an advertising budget with a calculator and coins

We check the campaign statistics regularly: reach, clicks, cost per result and enquiries. Ads that work get more of the budget, and the rest are changed or paused.

Meta needs time to learn which people respond to your ads. Expect early signals in 2-4 weeks and a stable cost per result after 6-10 weeks.

To find out what Instagram advertising would cost for your business, leave a request through the form. A specialist will answer your questions and suggest a starting budget.

Find out what Instagram ads could do for your business

Tell us about your business and get a free assessment