Google Ads Management
Our PPC management services cover Google Ads from the first audit to the monthly report. We plan the campaigns, set them up and run them, and we judge them by the enquiries and sales they bring and what each one costs. VOLL Digital Agency is a Google Partner with certified Google Ads specialists, and the people who build your landing pages and tracking work in the same team.
If you already advertise on Google and are not sure the spend pays off, start with a free express audit. New to Google Ads? We will look at your market and tell you whether it is worth testing.
Our PPC Services
Search ads
Text ads that appear in Google when someone searches for your service. We group keywords tightly and write ads for each group, which raises your Quality Score, Google’s rating of how relevant your ads are. A higher score lowers what you pay per click. For local businesses, the ads can show your address and appear in Google Maps through your Google Business Profile.
Google Shopping ads
For online shops: your products appear in Google with a photo, price and shop name. We manage the product feed in Google Merchant Center, split products by margin and sales so the budget goes to the ones that earn, and rewrite product titles to match the words people search with.
Performance Max
One campaign that shows your ads across Search, YouTube, Display, Gmail, Maps and Discover, with Google’s AI choosing where and to whom. It can only work with what it is given, so we prepare the images, videos and texts and add audience signals based on your existing customers.
Display and YouTube ads
Image ads on websites and apps, and YouTube ads, reach people who are not searching for you yet but look like your typical customers. We choose the audiences and test different images and videos to see which bring enquiries.
Remarketing
Our remarketing campaigns show ads to people who visited your site and left without enquiring or buying. What they see depends on what they looked at: someone who viewed a product sees that product again.
Google Ads audit and account setup
If you already have an account, we audit it and fix what is costing you money, such as searches that never turn into enquiries, broken tracking or a structure that mixes unrelated services. If you are starting out, we build the account from scratch, with conversion tracking in place before the first ad runs.
Ongoing PPC campaign management
The regular work in your account: adjusting bids and budgets, excluding searches that waste money and testing new ads against the ones already running.
How Our PPC Management Works
Free express audit or assessment
A short Google Ads audit of your current campaigns, if you have them, plus a look at your competitors’ ads and how many people search for what you offer. You find out whether Google Ads is worth it for your business right now.
Strategy and keywords
We agree what counts as a result for you: calls, form enquiries or online sales. Then we choose the searches worth paying for. ‘Emergency plumber Oxford’ usually is; ‘how to fix a leaking tap’ usually is not.
Setup and tracking
Campaigns go live only after we have checked that calls, forms and sales are recorded correctly.
Regular optimisation
The account is reviewed throughout the month, so a rise in costs or a drop in enquiries is caught early.
Reports and next steps
Each report shows leads, sales, cost per lead and return on ad spend, explains what changed and why, and sets out what happens next. A bigger budget is suggested only where the figures support it.
What Makes Pay-Per-Click Advertising Profitable?
A bigger budget does not fix a campaign that loses money. Profit comes from three things working together:
If one of them is missing, you pay for clicks that do not turn into customers. That is why our Google Ads management includes a review of landing pages, analytics and tracking. Our designers and developers work in the same team, so when a campaign needs a new page, they take care of the landing page design as well.
How Much Does PPC Management Cost?
Trial
For trying Google Ads with one campaign and a small budget
One campaign, setup and a monthly report
Starter
For small businesses ready to advertise regularly
Basic setup, a weekly check of about an hour (search terms, negative keywords and bids) and a monthly report
Growth
For businesses that rely on Google Ads for a steady flow of enquiries
Full Google Ads management, weekly optimisation, tracking and reporting
Enterprise
For larger accounts and online shops
Advanced strategy, multi-channel campaigns, conversion rate optimisation (CRO) input and a dedicated specialist
Contracts run for three months and renew quarterly. You can cancel without penalty with 30 days’ notice. The first month goes on the audit, setup and collecting data; in months two and three we optimise the campaigns and put more into what works. A shorter period rarely gives enough data to judge whether Google Ads pays off for you.
How to Choose a Google Ads Agency
If you are comparing Google Ads agencies, a few questions show quickly how each one works.
- Whose name is the ad account in? It should be yours, so the history and data stay with you if you ever change agency. With us, the account is yours and you keep full access at all times.
- How long is the contract, and how do you leave? Our terms are in the pricing section above.
- What does the fee cover? Ad spend should be separate from the fee and paid directly to Google, as it is with us.
- Who looks after tracking and landing pages? Ads often lose money after the click: a broken form or a page that does not match the ad. Our designers, developers and analysts work alongside our Google Ads specialists.
- Who will run your account? Look for Google Partner status and certified specialists. VOLL Digital Agency is a Google Partner, and we have been building websites and running digital marketing since 2008, working from Oxfordshire and London with businesses across the UK.
Google Ads is not always the right channel. When very few people search for what you offer, or buyers need to learn about a new kind of product before they look for it, we will say so and suggest SEO services or content marketing first.
Clients & Partners
Frequently Asked Questions
What does a PPC management agency do?
It runs your pay per click advertising day to day: choosing keywords, writing and testing ads, setting bids and budgets, and adjusting all of it as data comes in. Good PPC management also covers the landing page and conversion tracking, so you can see which clicks turn into enquiries and sales.
How soon will PPC bring results?
First data and early enquiries usually come within 2 to 4 weeks. Stable results at a cost that works for you typically take 2 to 3 months, once there is enough data to refine keywords, audiences and bids. If the account has to be rebuilt first, it takes longer.
How much should I spend on Google Ads each month?
We recommend starting from £500 a month in ad spend, paid to Google on top of the management fee. How much more makes sense depends on how competitive your market is and what a click costs in it; the free audit or assessment gives you a figure for your business before you commit.
PPC or SEO: which suits my business?
PPC brings visitors as soon as the ads go live and stops when you stop paying. SEO takes months to build but keeps bringing visitors without a cost for each click. Many businesses start with Google Ads for quick enquiries and build SEO alongside it.
Can you take over our existing Google Ads account?
Yes. In most cases, we start by analysing and improving the campaigns you already have. If the account has fundamental problems, we may recommend a clean rebuild and explain why.
Can you advertise healthcare or other regulated services?
Yes. Google has extra rules for ads in healthcare, finance and some other sectors, and some of them require certification before ads can run. We write ads and landing pages to meet these rules from the start.
