Doctor SEO Services
Doctor SEO services for private GPs, consultants and surgeons. When patients search for your specialty, the condition you treat or your own name, they should find a clear, trustworthy page about you and an easy way to make an appointment.
When patients search for your name
In private medicine, many patients look for a person, not a clinic. A GP, an insurer or a friend gives them a consultant’s name, and the first thing they do is search for it. What appears on that first page decides whether they book: your own website, your profile on a private hospital’s site, your page on PHIN (the Private Healthcare Information Network), review platforms and medical directories.
The work starts by making that search work in your favour. Your own site should come up first, and every profile should show the same specialty, the same hospitals and the same contact details. Then the work moves on to the searches patients make before they have a name: a condition or procedure, the word “consultant” and a town. For surgeons, the same path leads to procedure pages in place of condition pages.
What we often see on doctors' websites
- The site only comes up for the doctor’s name. Patients who search for the condition first never reach it, because there are no pages for the conditions and procedures the doctor treats.
- No reviews of the doctor. Patients find reviews of the hospital but none about the consultant, so the decision rests on a short profile alone.
- No route to an appointment. Fees, insurers and booking details are missing, so patients ring the hospital switchboard and may be offered another consultant.
- Pages written for colleagues. Clinical language that patients do not use in their searches and find hard to follow when they land on the page.
What doctor SEO includes
Your profile page
GMC number, specialty, qualifications, the hospitals where you practise, the insurers that recognise you and how to book. Name searches should lead here.
Condition and procedure pages
One page for each condition or procedure you want to be found for, written in plain English.
Consistent profiles across the web
Private hospital profiles, PHIN and directory listings brought into line with your site.
Consulting rooms on the map
A Google Business Profile if you see patients in your own rooms, with a steady flow of reviews.
Technical groundwork
Page speed, a clear structure by condition and procedure, and structured data that describes you as a doctor and your practice. A technical SEO audit shows where to start.
Content that follows GMC guidance
The GMC expects doctors to make sure the information they publish about their services is factual and can be checked. On your site, that means no guaranteed outcomes, no pressure to book and clear information about what a treatment involves and what it costs. We write each page from a short briefing with you and send it for your approval. You can review a batch of pages in one sitting, and the rest of the work, from research to reporting, stays with us.
Our doctor SEO services start from £500 a month. If you run a clinic with several doctors, our page on SEO for clinics and practices covers the wider work.
Portfolio Highlights
B2C architecture studio in London. Bespoke website design with clear service pages and a journal. Outcome: longer sessions, higher enquiry volume from Central London districts, stronger organic visibility.
Jewellery retailer. Website design and development with mobile-first UX, refined product cards, and story-led content. Outcome: higher PDP conversion and better repeat traffic from search.
Food brand. B2B website design for distributors with simple lead capture and location logic. Outcome: shorter paths to contact and measurable pipeline growth.
Premium traffic monetisation service connecting publishers with 200,000+ advertisers through an AI-driven auction system. Website and client dashboard fully developed on Laravel, featuring automated data synchronisation, performance analytics, and flexible payout modules. Outcome: seamless user experience, stable system performance, and simplified traffic management for global clients.
Personal website for a Cotswolds-based psychotherapist with integrated Calendly module for booking consultation slots and online payment functionality. Built on WordPress with a calm, minimalist design focused on accessibility and trust. Outcome: simplified appointment scheduling, secure online payments, and a smooth user journey for clients seeking therapy sessions.
International cargo transportation company. Website redesign and SEO for a service site, aimed at top positions for key search queries.
Clients & Partners
Frequently asked questions
I practise at a private hospital. Do I still need my own website?
In most cases, yes. A hospital profile is short and follows the hospital’s format. Your own site lets you explain your approach and the conditions you treat, and it gives patients a page you control when they search for your name.
Which comes first: my name or my specialty?
Both start together. The name search is usually put right first, because it depends mostly on your own site and profiles, while condition and procedure pages take longer to rank.
Should my fees be on the website?
Patients without insurance want an idea of the cost before they book. Listing your consultation fee, or saying where to find it, saves calls and reassures self-paying patients, and consultants in private practice are also required to publish their typical fees for self-pay patients through PHIN. Insured patients look for the list of insurers that recognise you.
I work at more than one hospital. How do you handle that?
Your site gets a page for each hospital or clinic where you see patients, with the days you are there and how to book. Every hospital profile then points to the same site and shows the same details.
