Google Ads setup covers seven steps:
Business and offer analysis
Market and competitor research
Keyword research and grouping
Landing page review
Campaign structure and bid strategy
Ad text and assets
Conversion tracking, launch and first checks
Why Run Google Search Ads?
When someone searches for “emergency plumber near me” or “office chairs next day delivery”, they already know what they want. Search engine advertising puts your offer at the top of the results for these searches, labelled as an ad, and you pay only when someone clicks.
You decide where the ads are shown, down to a radius around your premises, at what times and how much you spend each day. Age range, interests and other audience settings can narrow it further, although in a search campaign the search itself says most about the buyer.
Pay-per-click advertising suits a new website with no organic rankings yet, seasonal offers and testing demand for a new service. Many businesses later run it alongside SEO; our article on choosing between PPC and SEO compares the two.
Which Google Ads Campaign Types Do We Set Up?
Search and Display
A Google Ads search campaign shows text ads above and below the search results when people search for your keywords. Display ads are image ads shown on websites, apps and Google sites such as YouTube and Gmail, reaching people by their interests or the content they are viewing. Search usually brings visitors who are ready to buy; Display helps more people get to know your brand.
Performance Max and Shopping
Performance Max runs one campaign across Search, Display, YouTube, Discover, Gmail and Maps, with Google’s automation choosing where to show each ad. Shopping campaigns show your products with a photo and price. We suggest them when your goals and conversion data support it.
Remarketing
Remarketing shows ads to people who have already visited your website, as they search on Google, browse other sites or watch YouTube. It brings back visitors who left without getting in touch. See how we set up remarketing campaigns.
Which campaign types suit you depends on what you sell, your budget and how much conversion data you already have. Most accounts start with search campaigns, and other types are added once the data shows they are likely to pay off.
What a Well-Built Campaign Gives You
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Quick start Once the account is set up and billing is in place, ads can go live as soon as Google has reviewed them. You can edit or pause them at any time.
Precise targeting Keywords, locations, schedule and audience settings decide who sees your ads, so the budget goes on people who are interested in your offer.
A familiar name Seeing your business at the top of the results for the same services again and again makes people remember it, even if they do not click this time.
You set the daily budget and choose a bid strategy. The cost of a click depends on your sector and on how many advertisers compete for the same searches. We recommend starting with an ad spend of at least £500 a month, paid directly to Google and separate from our fee.
What Happens After Launch?
Launch is the start of the work. Right after it, we review the search terms that triggered your ads every day and add negative keywords to block the irrelevant ones. Once the campaign has settled, we do this every week.
We also watch the cost per click and per enquiry, test new versions of ad text, add keywords that bring results and adjust bids. Expect the first useful data within 2-4 weeks and steadier results after 2-3 months. As your offer and prices change, the campaign is updated to match.
Why Set Up Your Campaign with VOLL?
VOLL Digital Agency is a Google Partner agency with certified Google Ads specialists. We follow changes in the platform and its advertising policies, so your campaign is built on current features.
Before building anything, we look at your customers, what they search for and what your competitors offer. Then we set up the account and explain each decision in plain language.
The account belongs to you. Ad spend is separate from our fee and paid directly to Google, and you keep full ownership of the account if you ever move on.
A few facts about how we work:
the year we started building websites
projects delivered by the end of 2025
first contract term, then renewed quarterly
notice to cancel, with no penalty
How Much Does Campaign Setup Cost?
The price depends on how many campaigns, products, services and locations you need, and on whether conversion tracking is already in place. To test the channel, our smallest package covers one campaign with setup and a monthly report, from £200 a month plus ad spend. Larger packages are described on our PPC management services page.
If you are new to Google Ads, we can assess your market and search demand first and tell you whether the channel is worth testing. Send us a few details through the form below.
Planning your first Google Ads campaign or relaunching an old one?
Tell us about your business and get a free assessment
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