VOLL Digital Agency / PPC Agency in Oxfordshire / Google Ads Audit

Google Ads Audit

Many Google Ads accounts are set up by the business owner or inherited from a previous agency, and it is hard to tell whether the budget is working. Clicks get more expensive, enquiries do not come in, and the cause is buried somewhere in the settings.

A Google Ads audit is a detailed review of your account by a certified Google Ads specialist: how the campaigns are built, which searches trigger your ads, how bids and budgets are set and whether conversions are tracked correctly. You get a list of what needs changing and in what order, so you stop paying for clicks that will never turn into customers.

What Does a Google Ads Audit Include?

A PPC audit looks at your pay-per-click campaigns from the point of view of cost and return: where the money goes and what it brings back. The audit does not include writing new ads or making the changes in the account. If you want the fixes made or campaigns built from scratch, we quote for that separately. The audit shows where you can:

Reach the people who buy

We check location, schedule, device and audience settings, so your ads appear where and when your customers are searching.

Cut wasted spend

A furniture cleaning company should not pay for clicks on “how to clean a sofa yourself”. We find search terms like these and suggest negative keywords to block them.

Lower the cost per enquiry

Bid strategies, budgets and weak ads or landing pages can push up the price of every
new lead. We use Quality Score to show which keywords and ads need work.

Get more from every click

We review ad text, assets and landing pages, so people who click find what the ad promised.

You can order an audit as a general Google Ads health check or to find the cause of a specific problem, such as a sudden rise in costs or a drop in enquiries. The review is independent of whoever set up the account, and the recommendations are written so that you or your team can act on them.

What You Receive After the Audit

You receive a document listing every problem we found, why it matters and how to fix it. It explains what is driving up your cost per enquiry or holding down your conversion rate, and which settings bring the wrong visitors to your website.

We can audit accounts for most types of business, from local services to online shops. Our specialists review the keywords and campaigns for each product, service or category and the landing pages your ads lead to. These are the main areas we check:

Illustration of a person examining a search ad with a magnifying glass

01

Campaign types and bid strategy
02

Account and ad group structure
03

Ad text, assets and offer
04

Keywords, match types and search terms
05

Budgets and bid adjustments
06

Conversion tracking and contact details in your ads

How Much Does a Google Ads Audit Cost?

A full Google Ads audit costs from £200, depending on the size of the account: the number of campaigns, keywords and ads, how many products or services you advertise and how tracking is set up. We agree the scope and the final price with you before we start.

Not sure a full review is worth it? Ask for a free Google Ads audit in express form. A specialist looks over the main settings and tells you whether a full PPC audit is likely to pay off for your account.

Google Ads is a competitive auction, and small mistakes in the settings add up month after month. An audit is usually the quickest way to see where the budget leaks. If you would then like us to run the account for you, have a look at our PPC management services.

Illustration of a person inspecting a web search results page

Find out where your Google Ads budget goes

Tell us about your account and we will start with a free express audit