How Remarketing Brings Visitors Back
Someone searches for a product or service
They visit your website and look at your offer
They leave to compare prices and options elsewhere
Your ads remind them of you, and they come back
A well-planned remarketing campaign can also prompt people to finish an order, show related products to existing customers and encourage repeat purchases.
With remarketing you can:
back to your site
into customers
products they viewed
to existing customers
and special offers
who already know you
Let’s talk about
your remarketing campaign
Tell us about your website and what you want to achieve
How Does Google Ads Remarketing Work?
A Google tag on your website records visits and actions, and Google Ads builds audience lists from them (Google now calls them “your data” segments). Your remarketing campaign then shows ads to the people in these lists. The tag uses cookies, so your site needs a cookie banner that asks for consent before they are set, as the ICO guidance on cookies explains. We usually split visitors into segments such as:
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01All website visitors
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02Visitors who started something without finishing it, such as adding items to the basket or opening a form
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03Customers who have already bought from you
Each segment gets its own message. Customers see related products, new arrivals or offers; people who left a full basket see the items they left behind. Segments can also be split by how recently someone visited, so a visit yesterday is treated differently from one three months ago. Online shops can use dynamic remarketing, which shows each person the products they viewed, and Customer Match lets you reach existing customers through contact details they have shared with you.
Where Remarketing Ads Appear and What Affects the Cost
Remarketing ads can be shown in:
Google Search
Ads for people who have visited your site and are now searching for similar products or services.
Display Network
Image ads that remind people of your product or brand on the websites and apps they use.
YouTube and social media
YouTube remarketing reaches people who have watched your videos or visited your site. Retargeting on Instagram and Facebook runs in Meta Ads, covered by our Facebook and Instagram ads management.
The cost of remarketing depends on your sector, how many advertisers compete for the same people and how large your visitor lists are. We start with your market and your website traffic, then plan the segments and the ads for each one.
Remarketing usually works best as part of a well-run Google Ads account. If you would like us to look after the whole account, see our PPC management services.
Setup and Ongoing Management
The price depends on how many segments, campaigns and ad versions your project needs. You receive reports with the figures for every campaign. We can set up remarketing as a one-off project or manage it on an ongoing basis.
To find out how remarketing would work for your business, leave a request below. A specialist will look at your website, answer your questions and explain the options.
Bring back the visitors who left without getting in touch
Tell us about your website and get a free assessment
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