Why Advertise on YouTube?
Depending on the format and bid strategy, you pay for YouTube ads by views or by impressions, and campaigns can be set to aim for conversions such as enquiries or sales. Video holds attention and stays in the memory, and you can show it to people by location, interests, the topics they watch and the searches they have made on Google.
What YouTube video ads offer:
Relevant viewers. Ads are shown to people interested in the topic, so they are more likely to watch.
A format for each goal. From six-second bumper ads to longer skippable videos and Shorts
Clear reporting. Google Ads shows views, watch time, clicks and conversions, so the campaign can be adjusted regularly
Reach before the search. Video introduces your business to people who have not looked for it yet, and builds demand for your search and remarketing campaigns.
How Much Does YouTube Advertising Cost?
The budget depends on the goal of the campaign and the formats you choose. With cost-per-view bidding, you pay for a skippable ad only when someone watches 30 seconds of it (or the whole ad, if it is shorter) or interacts with it. Most other formats are paid per thousand impressions.
The main YouTube ad formats:
Skippable in-stream ads
Play before, during or after other videos on YouTube and on Google video partners. Viewers can skip them after five seconds. They suit most goals, from awareness to sales.
In-feed video ads
Appear in YouTube search results, next to related videos and on the Home feed. People choose to watch them, and you pay when they click to play the video.
YouTube Shorts ads
Vertical video ads shown between Shorts. Viewers can swipe past at any moment, so the first seconds have to catch their attention.
Formats viewers cannot skip, paid per thousand impressions:
-
Non-skippable in-stream ads last 15 to 60 seconds, depending on the campaign type, and play to the end before, during or after a video.
-
Bumper ads last up to six seconds. They work for one short message and help people remember a brand.
-
The Masthead appears at the top of the YouTube Home feed. It is booked through Google’s sales team and suits large launches.
Why Your YouTube Ad Campaign Needs a Strategy
A YouTube ad campaign involves two kinds of work:
The ad idea and the video itself
Launch, monitoring, reporting and optimisation
A strategy built around your business makes the ads more effective and keeps costs under control. It starts with the product, the market and your main competitors. This helps shape an offer that stands out and speaks to what your audience needs.
From this we define your audience: interests, age range, location and other criteria. The YouTube targeting is set up from that profile, and the audience you choose also affects what you pay for each view or click.
YouTube ads work well alongside search: video introduces your business, and Google Ads management captures the searches that follow. People who watched your video can later be reached again with remarketing.
Let’s talk about your YouTube campaign
Tell us about your product and who you want to reach
YouTube Ads Management from Strategy to Reporting
Businesses come to us with different goals:
Launching a new product
Growing sales of a product or service
Driving traffic to a website
Increasing brand awareness
We start from your goal, research the market and build the strategy. We can produce the video ads for you, in the lengths and shapes each format needs, or work with videos you already have. Then our certified Google Ads specialists set up the campaign, the targeting and the ad text for each video.
You receive regular reports on the results. Contracts run for three months and renew quarterly, and you can cancel without penalty with 30 days’ notice. Ad spend is separate from our fee and paid directly to Google.
Leave a request through the form and we will talk you through the formats, the budget and what to expect from YouTube advertising for your business.
Thinking about advertising on YouTube?
Tell us about your business and get a free assessment
You may also be interested in:
