Keyword Research Services
Before you write a page, plan a site or set up an ad campaign, it helps to know what your potential clients actually type into Google, how often, and what they expect to find. Our keyword research services give you that picture for a new site, a redesign, a content plan or Google Ads, and end with a map of which page should target each search.
What the research gives you
- Keywords with monthly search volume and difficulty for the UK, or for the other countries you sell in.
- Keywords grouped by meaning, so related searches are handled together.
- Search intent for each group: ready to buy, comparing options or still learning.
- A keyword map showing which existing or new page targets each group.
- Priorities, so you know where to start.
Everything is delivered as a spreadsheet you keep.
How we check search intent
Two searches can share words and want completely different pages. Someone typing ‘boiler repair’ is looking for a plumber; someone asking ‘why is my boiler losing pressure’ wants an explanation. For every group we look at the real Google results. If the top results are guides, the query belongs to a blog article; if they are service pages, it belongs to a service page. This decides which page to write and what it must answer.
Keyword mapping for new sites and redesigns
The structure of a new site can come straight from searches: one page for each group, so two pages never compete for the same query. In a redesign, keyword mapping protects what already works: pages that rank keep their place or are redirected to their closest new page. Moving a whole site to a new platform or domain needs its own technical checks; see technical SEO for site migrations.
Using the research beyond SEO
- Blog and content topics based on the questions people actually ask.
- Keywords and negative keywords for Google Ads.
- Page briefs for whoever writes the pages, as a separate piece of work.
- The sections and pages of a new website.
Keyword research cost
Keyword research is part of every one of our SEO packages; see what each SEO package includes. As a standalone service it starts from £500 for a small website, while larger sites and research for several countries are quoted individually. Results are ready from 7 working days.
Portfolio Highlights
B2C architecture studio in London. Bespoke website design with clear service pages and a journal. Outcome: longer sessions, higher enquiry volume from Central London districts, stronger organic visibility.
Jewellery retailer. Website design and development with mobile-first UX, refined product cards, and story-led content. Outcome: higher PDP conversion and better repeat traffic from search.
Food brand. B2B website design for distributors with simple lead capture and location logic. Outcome: shorter paths to contact and measurable pipeline growth.
Premium traffic monetisation service connecting publishers with 200,000+ advertisers through an AI-driven auction system. Website and client dashboard fully developed on Laravel, featuring automated data synchronisation, performance analytics, and flexible payout modules. Outcome: seamless user experience, stable system performance, and simplified traffic management for global clients.
Personal website for a Cotswolds-based psychotherapist with integrated Calendly module for booking consultation slots and online payment functionality. Built on WordPress with a calm, minimalist design focused on accessibility and trust. Outcome: simplified appointment scheduling, secure online payments, and a smooth user journey for clients seeking therapy sessions.
International cargo transportation company. Website redesign and SEO for a service site, aimed at top positions for key search queries.
Clients & Partners
Frequently asked questions
Which tools do you use?
Ahrefs and Semrush for search volumes and competitors, plus your own Google Search Console data, which shows the searches your site already appears for.
Can you research markets outside the UK?
Yes. We research other countries and languages, so you can see the demand before you enter a new market.
How often should keyword research be updated?
Search habits for most services change slowly, but new products, new competitors and changes to Google’s results can shift them. Reviewing the research whenever you plan new pages or a redesign keeps the map current.
Can we do keyword research ourselves?
Yes, and for a small site it is a good place to start. Our guide to keyword research walks through the method step by step.
