Shopify SEO Services
Shopify takes care of hosting, security and the basics, but its fixed rules decide much of what Google sees. Our Shopify SEO services work inside those rules: the theme code, the collection and product templates and the apps behind your store, with Shopify developers on the same team.
What Shopify gets right and where it holds stores back
Out of the box, Shopify gives you reliable hosting, SSL, an automatic sitemap and editable titles and descriptions. The limits come from its fixed structure. Every product sits under /products/ and every category under /collections/; the same product can be reached through several collection URLs; structured data depends on the theme; apps add scripts that slow the store down; and filters and tags can create pages Google does not need to see.
Shopify-specific work
- Theme templates for collections and products, edited by the developers behind our Shopify development.
- Internal links that point to the main product URL, not to the /collections/…/products/ versions.
- Structured data written into the theme’s Liquid code.
- An app review: which apps earn their place and which slow the store for little gain.
- Filter and tag pages, so only the ones people search for are indexed.
- The blog, which Shopify places under /blogs/news, set up to support your collections.
For the category and product strategy that applies to any online shop, see our ecommerce SEO services.
Shopify SEO audit
The work starts with a Shopify SEO audit: indexing, duplicate URLs, the theme, apps, speed and structured data, checked by a Shopify SEO expert from our team. A one-off Shopify SEO audit costs from £690, and fixes in the theme are quoted separately. Ongoing Shopify SEO is part of our monthly packages, from £500 a month; see SEO package prices.
Moving to Shopify without losing rankings
Moving from WooCommerce, Magento or a custom store changes almost every URL, because Shopify adds the /products/ and /collections/ prefixes. Each old address needs a redirect, set in the URL Redirects section of the Shopify admin, and old blog and filter URLs need their own mapping. For the technical side of a move, see SEO-safe site migrations.
Portfolio Highlights
B2C architecture studio in London. Bespoke website design with clear service pages and a journal. Outcome: longer sessions, higher enquiry volume from Central London districts, stronger organic visibility.
Jewellery retailer. Website design and development with mobile-first UX, refined product cards, and story-led content. Outcome: higher PDP conversion and better repeat traffic from search.
Food brand. B2B website design for distributors with simple lead capture and location logic. Outcome: shorter paths to contact and measurable pipeline growth.
Premium traffic monetisation service connecting publishers with 200,000+ advertisers through an AI-driven auction system. Website and client dashboard fully developed on Laravel, featuring automated data synchronisation, performance analytics, and flexible payout modules. Outcome: seamless user experience, stable system performance, and simplified traffic management for global clients.
Personal website for a Cotswolds-based psychotherapist with integrated Calendly module for booking consultation slots and online payment functionality. Built on WordPress with a calm, minimalist design focused on accessibility and trust. Outcome: simplified appointment scheduling, secure online payments, and a smooth user journey for clients seeking therapy sessions.
International cargo transportation company. Website redesign and SEO for a service site, aimed at top positions for key search queries.
Clients & Partners
Frequently asked questions
Is Shopify good for SEO?
For most stores, yes. It handles the technical basics well, and its limits can be worked around in the theme. If you are still choosing a platform, our overview of what Shopify is and how it works is a good place to start.
Do SEO apps help?
Some do, for specific jobs. Many add scripts to every page and do things the theme can handle better, so we check each app against what it actually changes.
Do you work with Shopify Plus?
Yes, we work with both Shopify and Shopify Plus stores.
Can you advise our team without taking on the whole project?
Yes. Advice-only SEO consulting suits stores with their own developers: a Shopify SEO consultant from our team sets the priorities and writes tasks they can act on.
