What a Modern News Website Needs
The right structure depends on what you cover and how often you publish. We start with your sections, content types and editorial workflow, then choose the platform: often WordPress with carefully chosen plugins, or a custom build where the publishing process needs it.
A news site needs a look readers recognise at a glance: a clear logo, consistent typography, colours and page templates, and navigation that makes sense on a phone. The design should be your own and stand apart from other titles in your area or field.
Design
and identity
Our designers create a visual style for your title. It can include:
01
Typography for headlines and long reads
02
Page layouts, backgrounds and interface graphics
03
An original logo, if you need one
Typical features include a multi-level menu, reader accounts and search across everything you have published. Comments can be added too: they keep readers engaged, but they need regular moderation, so we discuss whether your team has time for it.
However deep the structure, readers should reach the story they want in a few clicks, so navigation, categories and tags are planned together. You can read more about our website development services and how a project runs.
Features that keep readers on the site:
Related stories
Polls and surveys
Video and audio
Tags, topics and a sitemap
Getting Your Stories Found
We build news sites with fast pages, clean markup and a structure search engines can crawl easily. Google says that publishers are automatically considered for Top stories and the News tab, so quality journalism and a sound technical base matter most. Share buttons help each story travel on social networks, and we can support your title with SEO and Google Ads.
For guides, knowledge bases and other content that does not date quickly, see our page on information and content website development.
Launching or rebuilding a news site?
Tell us how your newsroom works and we will suggest a suitable platform.
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